represents the Icelandic pinnacle of style and quality. We are a family company. We design, produce and sell directly knitted and woven products : hats, scarves, coats and blankets, as well as limited collections of capes and ponchos.

Visitors to our store will enjoy an exemplary level of care and outstanding personal service. MJÚK means “soft”.  It reflects sustainable design, care about nature and people- and that is our philosophy. All MJÚK products are designed and tested in Iceland- legendary for its harsh weather conditions and special view on materials. Every piece of MJÚK  knitted or woven collections is always a part of an exclusive limited edition.

Our store is located at Skólavörðustígur, 8 in Reykjavík

Official distributors:

Ísey shop  at Laugavegur  23

Scintilla Iceland at Laugavegur 40

Borg Galleria at Borgartún 16
Hús Handanna Art + Design  at Miðvangur 1-3 in Egilsstaðir

Customer support for online store: annamorrislu@gmail.com, +3548320567

Wholesale department: annabergur@gmail.com