represents the Icelandic pinnacle of style and quality. We are a family company. We design, produce and sell directly knitted and woven products : beanies, scarves, mittens and blankets, as well as limited collections of capes and ponchos.
Visitors to our 4 stores will enjoy an exemplary level of care and outstanding personal service. MJÚK means “soft”. It reflects sustainable design, care about nature and people- and that is our philosophy. All MJÚK products are designed by Anna, one of its owners. You can often meet her at one of our stores. She keeps close contact with the customers to get direct feedback on the designs and quality and to be able to improve them. She also sews many capes and ponchos just on the upper floor of our boutique at Laugavegur 23 in the heart of Reykjavík. Every piece of MJÚK knitted or woven collections is always a part of an exclusive limited edition.
As for today TripAdvisor rated us #3 among all 112 shops in Reykjavik. Please, leave a review about Mjúk Iceland on Trip Advisor
Our stores are located in the heart of Reykjavik, Iceland:
Skólavörðustígur,4
Laugavegur,23 (the famous house with a Viking mural on the main street)- here you can order a custom-made cape or poncho
Official distributors:
Iceland:
Seljalandsfoss – a Store next to the famous waterfall in Hvolsvollur
Clean beauty concept store in Switzerland founded by women for women.
Customer support for online store: annamorrislu@gmail.com, +3548320567
Wholesale department: anna@mjukiceland.com