represents the Icelandic pinnacle of style and quality. We are a family company. We design, produce and sell directly knitted and woven products : hats, scarves, coats and blankets, as well as limited collections of capes and ponchos.

Visitors to our 2 stores will enjoy an exemplary level of care and outstanding personal service. MJÚK means “soft”.  It reflects sustainable design, care about nature and people- and that is our philosophy. All MJÚK products are designed and tested in Iceland- legendary for its harsh weather conditions and special view on materials. Every piece of MJÚK  knitted or woven collections is always a part of an exclusive limited edition.

Our stores are located in the heart of Reykjavik, Iceland:

Skólavörðustígur, 8

Laugavegur,23  (the famous house with a Viking mural on the main street)

Official distributors:

Seljalandsfoss – a Store next to the famous waterfall in Hvolsvollur

Scintilla Iceland at Laugavegur 40

Hús Handanna Art + Design  at Miðvangur 1-3 in Egilsstaðir
Borg Galleria at Borgartún 16

Customer support for online store: annamorrislu@gmail.com, +3548320567

Wholesale department: annabergur@gmail.com