Mjúk Iceland

MJÚK represents the Icelandic pinnacle of style and quality.

We are a family company. We design, produce and sell directly knitted and woven products : beanies, scarves, mittens and blankets, as well as limited collections of capes and ponchos.

MJÚK means “soft”. 
It reflects sustainable design, care about nature and people- and that is our philosophy.

All MJÚK products are designed by Anna, one of its owners. You can often meet her at one of our stores. She keeps close contact with the customers to get direct feedback on the designs and quality and to be able to improve them. She also sews many capes and ponchos just on the upper floor of our boutique at Laugavegur 23 in the heart of Reykjavík.  

Every piece of MJÚK  knitted or woven collections is always a part of an exclusive limited edition.

Visitors to our stores will enjoy an exemplary level of care and outstanding personal service.

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We are so grateful with your support!

Rated #2 on TripAdvisor, we’re honored by the love from our customers. Your feedback helps us grow and continue offering exceptional experiences.

Loved your visit?

Please, leave us a review on Trip Advisor.

We can’t wait to welcome you again!

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Join our MJÚK community

Follow us on social media for exclusive updates on our latest collections, styling tips, and inspiration on how to wear our cozy beanies, scarves, gloves, and mittens.

We’d love to see how you style your MJÚK pieces! Share your looks and tag us for a chance to be featured on our page.

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Our stores are located in the heart of Reykjavik, Iceland:

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Contact us:

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Official distributors: